LANDMARK

LANDMARK

FEC testing platform brings benefits across Landmark branches

Posted: Wednesday May 27, 2020

KEY POINTS

Faecal Egg Count results usually returned within the hour.

Help guard against unnecessary treatments and often saves producers up to thousands of dollars at a time.

Allows us to play a stewardship role in that we are helping to guard against overuse of drench and associated resistance.

FECPAKG2allows us to optimise treatments and achieve 90 or 100% efficacy, rather than 30 or 40% by giving unnecessary treatments or using the wrong type or amount of drench

 

A service offering which, ironically, can lead to smaller sales of product has been embraced by a string of Landmark branches across New South Wales and Queensland to provide data-driven animal health advice while building customer trust.

FECPAKG2 is a simple-to-use, internet-connected, image-based internal parasite diagnostic platform which allows rural retailers to provide swift and highly accurate Faecal Egg Count (FEC) test results to inform drenching decisions. Producers bring dung samples in-store for processing, before images are uploaded to the internet and assessed by trained technicians, with egg count results usually returned within the hour.

Under the guidance of Animal Health Category Manager for the North East Region, Jonathan Horrigan, units have been placed in branches in the key production areas of Mudgee, Dubbo, Roma, Emerald and Rockhampton.

Mr Horrigan said the decision to roll out the units was first made to provide a diagnostic service with lightning fast turnaround times.

“The problem has always been that getting results from tests took too long and that by the time you had them the stock should already have been drenched, so we were drawn to how quickly FECPAKG2 can provide a diagnosis,” Mr Horrigan said.

 

BUILDING CUSTOMER TRUST

The benefits FECPAKG2 has brought to the branches has moved far beyond treating internal parasites and extended to building trust and engendering stronger relationships between Landmark and its customers. 

“By helping them to guard against unnecessary treatments, and often saving producers up to thousands of dollars at a time, the trust and relationship between branch and customer has really been strengthened,” Mr Horrigan said.

“Having the units in-store has also given us another point of contact with our clients and is allowing us to build a profile of their operation so that we can track their herd and, over time, develop a greater understanding of how they are performing.

“From a broad industry point of view, this also allows us to play a stewardship role in that we are helping to guard against overuse of drench and associated resistance, because we know there is not another ‘wonder drug’ out there to take the place of the treatments we already have”.

 

WHAT THE BRANCHES SAY

Courtney Lloyd  |  Landmark Dubbo

“I love the fact that I can send samples away to a lab and receive results from an independent technician to take to my clients. Being able to forward the email from the lab demonstrates to our customers the sample has been verified, and that gives them a lot of confidence.

We’re also seeing producers routinely test when they have sheep in the yard for other purposes, so it’s really becoming an entrenched part of management.”

 

Angie Innes  |  Landmark Emerald

“The biggest thing for me is making sure my clients are getting the results they need from the products they buy and using treatments effectively. We want to know they are optimising treatments and achieving 90 or 100 per cent efficacy, rather than 30 or 40 percent by giving unnecessary treatments or using the wrong type or amount of drench. FECPAKG2 allows us to do that.

When our clients know they’ll be mustering, they’ll often bring a sample in ahead of time so they can make the most of having them in the yards and treat if required.”

 

Bronte Lloyd  |  Landmark Roma

“Many of the customers I have been working with are cattle traders who are buying in stock and wanting to make sure they keep their property clean. They want to check, and double check, if they need to drench.

Using FECPAKG2 we’ve also worked with people to change the traditional thinking older cattle don’t need to be drenched, because we know they can pass worm burdens on to younger stock and that can have a dramatic impact on production.”

 

Faecal Egg Count results returned within the hour.  Producers can drop samples at the branch when they arrive in town and by the time they are ready to go home, we are able to tell them if they need to drench.  Having the units in-store has also given us another point od contact with our clients and is allowing us to build a profile of their operation.


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